Gao Ji Food (S) Pte Ltd believes in serving high quality and good value Asian food with a smile. Our specialty is Koo Kee Yong Tow Foo Mee, with a history spanning 60 years. We place great emphasis on staying abreast of new developments in consumer and food trends. As such, we have expanded to over 50 outlets that can be found in shopping malls and eateries around Singapore, consisting of the following brands under our Gao Ji Food umbrella - Dong Dong Hainanese Chicken Rice, Long's Fried Prawn Noodle, Koo Kee Yong Tow Foo Mee, Koo Kee, Niko Niko Japanese Cuisine, Noodlestar, Rasa Sayang, Steamed Gourmet and Yummy Yong Tau Foo.
Gao Ji Food (S) Pte Ltd is a proud winner of the Singapore Prestige Brand Award 2013 - Heritage Brands category and the Most Popular Heritage Brand category.
Our Brand History
In 1954, with the equipment and ingredients of the trade secured on a pole over his shoulders, our founder, Mr. Chong Seng Tong, plied the streets of Chinatown with his wife on foot selling his specialty Hakka Yong Tow Foo. The food then was simple - noodles and yong tow foo in a bowl of delicious soup that was boiled with soya beans and ikan bilis. Earnestly calling out to customers, old Mr. Chong established a deep and heart-felt connection with the early Chinese immigrants and this marked the beginning of the close relationship between Koo Kee Yong Tow Foo Mee and Chinatown.
In 1960, old Mr. Chong set up a zinc-and-wooden mobile kiosk under a tree next to Majestic Theatre, which became a permanent spot for his stall where he continued to serve his signature dish to his faithful customers. When the old Mr. Chong fell ill, his wife continued the business to support the family with the help of their son, Mr. Chong Yik Hwee. From the tender age of 12, Mr. Chong Yik Hwee picked up the knowledge and skills of the trade.
Combined with his enterprising spirit and hard work, Mr. Chong Yik Hwee grew the business and set up Gao Ji Food (S) Pte Ltd.
To be a trusted global F&B Corporation
We are committed to providing quality food, excellent service and the highest value to our customers, staff and stakeholders
To attain success through sincerity and perseverance