Who We Are

Gao Ji Food specializes in serving high quality and good value Asian food with a smile. Our specialty is Koo Kee Yong Tow Foo Mee which has a history of more than 45 years. Through the years, we have continuously stayed abreast of new developments in consumer and food trends. Today, we have extended our menu to include 4 other brands: Loh Mei Specialist, CooCooRoo Chicken, Cai Ge Fine Soups and Fish Master's Fish Meals.

With over 25 stalls, Gao Ji Food's range of delicacies can be found in shopping malls and eating outlets all around Singapore, with more coming your way. Having established a systematic operating system, we welcome interested parties to join our franchise family. Besides expanding our network within Singapore, we also look to the region as our potential market.

 

 

Our History

With a shoulder pole and a portable stove,
Along North Bridge Road, husband and wife go,
Dishing out noodle and tofu, at 30 cents a bowl,
To man and woman, adult and child,
Everyday, rain or shine.

That was how Koo Kee Yong Tow Foo Mee first greeted its customers and where Gao Ji Food's history could be traced. On foot, Chong Seng Tong plied the streets of North Bridge Road with his wife, selling the Hakka specialty, Yong Tow Foo Mee. The equipment and ingredients of the trade were all carried on the shoulders, supported by a pole. Life was hard. But it was ok. That was 1954.

The Koo Kee Yong Tow Foo Mee at that time was simple fare. It consisted only of noodles, tofu and soup. The stock was boiled with soya bean and ikan bilis.

Came 1960. Chong found a "permanent" spot for his stall, a zinc-and-wooden one. Under a tree next to the Majestic Theatre, Chong continued to serve out his signature dish to his faithful customers. Then Chong fell ill. His wife with the help of their son, Chong Yik Hwee, continued with the business to support the family. Yik Hwee was only a boy of 12 years old then. Helping out at the stall whenever he could, he picked up the knowledge and skills of the trade.

In 1965, Chong passed away. The business was thus thrust upon his wife. In 1968, they shifted to the People's Park Cooked Food Centre. Their stall is still in operation there today. 

Yik Hwee (our current Managing Director) took over the business in 1982, as age was catching up on his mother. In 1987, he established Gao Ji Food (S) Pte Ltd and began expanding the family business.

The Yong Tow Foo trade is hard work. The making of Yong Tow Foo is a long and tedious process. The ingredients have to be ready before the stall opens, every day. Thus the working hours are long.

To shorten the hours, Yik Hwee separated the production and sale of Yong Tow Foo. He set up the Toa Payoh factory in 1986 to supply ready-made Yong Tow Foo to the Gao Ji Food stalls.

A systematic operation was thus established, pathing the way for further expansion and franchising. In 1987, the first franchise stall opened at Marina Square. Running a successful franchise system, Yik Hwee was invited by the then National Productivity Board to share his experience in franchising.

He did not stop there. Expanding the business to shopping malls and eating outlets island-wide is his next step.

With research and development, Gao Ji Food introduced new products to cater to the changing tastes of the customers. Cai Ge Fine Soups was introduced in 1995 while Fish Master's Fish Meals met its customers for the first time in 1998. Subsequently, CooCooRoo Chicken and Loh Mei Specialist were introduced.

 


Have a chat with us on our franchise programme. For more information, please contact:

Gao Ji Food (S) Pte Ltd

Block 24 Pandan Loop 203A Singapore 128392 Tel: (65) 773 7878 Fax: (65) 773 7979