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With our
established system, each dish is ready in only 30 seconds, on
average. Each customer orders from the standard sets listed on
our menu. This facilitates fast service. Our 2-man operating
system brings down the overheads. The savings are transferred
to our customers through our economically priced
products.
This concept has
long been recognized by foodcourt and coffee shop operators,
including Food Junction, CIAS, NTUC Foodfare & Aik Hua, as
an ideal system for the food retail market.
Marketing &
Advertising
Koo Kee Yong Tow
Foo Mee has maintained good relations with the media, built up
through the years. Our Koo Kee brand and other Gao Ji Food
brands have been featured in The Straits Times and Lianhe
Zaobao since the 1980s. Besides the print media, our brand
name has also appeared on television in MediaCorp's variety
and documentary programmes.
For greater
exposure, we have participated in exhibitions like the
Singapore Food Expo and the Franchise Exhibition organized by
the Singapore Productivity and Standards Board.
Periodically, we
will advertise our brands and franchise package in the major
newspapers and annual reports of various organizations.
Pamphlets and brochures are also distributed for a wider
reach.
Quality Control
 Koo Kee
Yong Tow Foo Mee guarantees freshness in the food
it
serves. The Yong Tow Foo, freshly made and chilled at our
factory, are delivered daily to our stalls around Singapore.
To ensure quality, refrigerated vans are used. The Yong Tow
Foo are only fried at the stall so that our customers are
served only the freshest.
High quality and
standards are maintained at our stalls through systematic
staff training and regular stall inspections. Our mission is
to offer our customers high quality food and good service with
every order, everyday.
Process & Product
Innovation
We are constantly
seeking ways to enhance our customers' experience at our
stalls, be it in food or service. Time and money has been
invested in research to develop recipes that entice our
customers. New items are added to our menu regularly.
Different cooking methods and ingredients are sourced,
developed and tested before we introduce the most palatable
menu selection to the market. At Koo Kee Yong Tow Foo Mee, we
only offer you the best.
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